As a ux/ui designer my goal is to solve a problem or issue a user might experience and to do so with the maximum of benefit to the user while providing a near faultless, invisible experience.

In my research into successful design practices, it has become apparent the most successful designs are those that are as near invisible to the user as possible and provide a high degree of satisfaction, it is those goals I approach design with. Just as a good movie is experienced without thought to the editing, good design should be intuitive and go almost unnoticed; invisible design.

Please continue to scroll down to see some recent projects and their related case studies that provide insight as to the thinking behind the designed user interfaces I created.

I designed 'AirCard' in response to the unfavorable methods users currently employ in direct person-to-person personal contact info exchange.

'AirCard’ is an innovative prototype app that allows users to transmit/receive cards (contact info) by using a combination of 'Airdrop’ ‘Bluetooth LE’ and ‘Geo-tagging’ hybrid technology very much like iBeacon technology used today.

Trilateration is used to calculate a user's position as well as nearby users and thus allow the transmission of nearby user selected cards the app ‘picks up.’

'AirCard' solves the issue of instant person-to-person contact info exchange and adds the potential for broad adoption of commercial use by allowing businesses to ‘transmit’ information (think coupons/specials) to nearby users thus negating advertising costs. The scalability on this app and it's potential is unmatched today by traditional advertising and represents a potential new era in direct marketing.

'AirCard' has virtually unlimited potential commercial growth as it would allow businesses to transmit ‘cards’ with current specials such as coupons and other information easily accessible by anyone using the app. The user could theoretically move his/her phone around and ‘see’ the information being posted by businesses and personal users alike.

This app has the potential to become a disrupter app in the commercial advertisement space with its iBeacon-like technology and unlimited growth potential.

Designed and developed using Sketch, Flinto & user research.
(See the Ironhack 'Hackshow' presentation below in the playable video.)

'SleepTracker' was developed in response to The National Wellness Institute's desire to have a suite of 'health' apps created to aid their customers pursuit of improved health.

SleepTracker was developed from low fidelity prototypes to a finished high fidelity prototype using direct feedback from user and desirability testing groups. Prior to feature development, user surveys were created and distributed to over 100 participants which helped form the user persona the app's features would be based on.

An in-depth case study was written on the entire process of development for "SleepTracker" and was published by Prototypr. (See link below)

The 'ABC Co. Project' was an e-commerce project where I was part of a 3-person team that focused on perfecting one aspect of 'ABC Co.'s mobile online shopping experience. My team was tasked with the optimization of the ordering process and specifically focused on 'list insertion' of which I implemented 'ocr' technology using the phone's camera function. I proposed we use the camera to photograph the 'shopping list' and use optical character recognition (ocr) to populate the shopping cart and proceed to ordering.

We used the full assortment of UX design methodologies for this project which included

• User Interview Transcripts

• Survey Results

• Affinity Diagram Insights

• Mind Maps

• Empathy Maps

• User Journey’s

• User Stories

• Storyboards

• Hand Concept Sketches

• Concept Testing Results

We were successful in creating prototypes that functioned well and were met with varying degrees of user (task) success. Creating apps that use 'advanced' features using paper-prototypes created some challenges for our tested users. We learned suggesting 'innovative' solutions using low fidelity prototyping created challenges in itself.

Medium fidelity testing revealed this “ocr- list insertion process” was liked by virtually every tester- most agreed they’d like to shop using this technology. While we were happy with our usability test results. our team wanted more time to refine this optimization; the team consisted of Melvin Zantua, Jorge Juan and myself, Steve Nunez.

The full case study is available on Medium via the link in the button below.

BloomBox Miami is an online-only flower vendor that prides themselves on their unique customizable floral arrangements made to order. BloomBox had been noticing low site conversions and were looking for solutions to increase sales. My 3-person team sought out to remedy this using the GV Design Sprint Methodology. 

Using the design sprint method our days were as follows;

• Monday- "Map"

• Tuesday- "Sketch"

• Wednesday- "Decide"

• Thursday- "Prototype"

• Friday- "Test"

Throughout this process I uncovered a problem in the 'customization' stage at the ordering point and remedied this with a straight-forward solution I redesigned in our revised app.

You can read the details of my devised solution (and the GV Design Sprint processes used) in my in-depth case study published on Medium in the link below.